December 2008, Quarter 0/12

IndustryMasters Beverages
Simulation Run Time The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 3 minutes per simulated Quarter. The simulation round therefore lasts 36 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered Strategy, Product Lifecycle, Competitive Advantages. Your Starting Position The intial seed capital is 100M$ and your available investment budget is 82M$. Your company has already invested into 1 product lines: Cola. You are competing against 4 virtual competitors: MaxFresh Inc., GreenDrinks Inc., Cooler Inc. and BigBev Inc.

Beverages

Beer

Investment: 97M$
Monthly Capacity: 300,000
Product Life Cycle: 20 months

Sales Price: 22.80$
Monthly Revenues: 6.84M$
Staff: 274

Cola

Investment: 106M$
Monthly Capacity: 40,000
Product Life Cycle: 20 months

Sales Price: 187$
Monthly Revenues: 7.49M$
Staff: 300

Energy Drinks

Investment: 60M$
Monthly Capacity: 186,973
Product Life Cycle: 20 months

Sales Price: 22.80$
Monthly Revenues: 4.26M$
Staff: 171

Fruit Juice

Investment: 22M$
Monthly Capacity: 127,159
Product Life Cycle: 20 months

Sales Price: 12.00$
Monthly Revenues: 1.53M$
Staff: 61

Lemonade

Investment: 50M$
Monthly Capacity: 15,000
Product Life Cycle: 20 months

Sales Price: 234$
Monthly Revenues: 3.51M$
Staff: 140

Mineral Water

Investment: 89M$
Monthly Capacity: 180,887
Product Life Cycle: 20 months

Sales Price: 35$
Monthly Revenues: 6.29M$
Staff: 252

IndustryMasters Beverages