Round 1

    December 2008, Quarter 0/12

Length: 12 Business Quarters
Pace: 5 minutes / Quarter
Duration: 60 minutes

	Fruit Juice
	Investment: 21.62M$

	Lemonade
	Investment: 49.73M$

	Energy Drinks
	Investment: 60.39M$

	Mineral Water
	Investment: 89.18M$

	Beer
	Investment: 96.90M$

	Cola
	Investment: 106M$

IndustryMasters Beverages

Simulation Run Time The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 60 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered Strategy, Product Lifecycle, Competitive Advantages. Your Starting Position The initial share capital is 100M$ and your available investment budget is 81.65M$. Your company has already invested into 1 product lines: Cola. You are competing against 4 virtual competitors: MaxFresh Inc., GreenDrinks Inc., Cooler Inc. and BigBev Inc.

Beverages

Beer	Initial Investment: 96.90M$ Capacity: 300,000 / Month Product Life Cycle: 20 months Sales Price: 24.70$ Revenue: 7.41M$ / Month Staff: 274

Cola	Initial Investment: 106M$ Capacity: 40,000 / Month Product Life Cycle: 20 months Sales Price: 203$ Revenue: 8.11M$ / Month Staff: 300

Energy Drinks

Initial Investment: 60.39M$ Capacity: 186,973 / Month Product Life Cycle: 20 months Sales Price: 24.70$ Revenue: 4.62M$ / Month Staff: 171

Fruit Juice

Initial Investment: 21.62M$ Capacity: 127,159 / Month Product Life Cycle: 20 months Sales Price: 13.00$ Revenue: 1.65M$ / Month Staff: 61

Lemonade

Initial Investment: 49.73M$ Capacity: 15,000 / Month Product Life Cycle: 20 months Sales Price: 254$ Revenue: 3.80M$ / Month Staff: 140

Mineral Water

Initial Investment: 89.18M$ Capacity: 180,887 / Month Product Life Cycle: 20 months Sales Price: 38$ Revenue: 6.82M$ / Month Staff: 252

Additional Investments
Integrated IT System	Vertical Integration	Process Automation	ISO 9000	Global Sourcing	Energy-Efficiency
Investment: 20.00M$	Investment: 25.00M$	Investment: 30.00M$	Investment: 20.00M$	Investment: 25.00M$	Investment: 20.00M$
Staff Expenses -9.0% Receivable Days -40.0%	Demand +10.0% Staff Expenses +5.0%	Staff Expenses -8.0% Material Cost -4.0%	Staff Expenses -2.0% Material Cost -4.0%	Material Cost -6.0% Payable Days +30.0%	Demand +2.0% Material Cost -5.0%

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